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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 29, 2019
Allocation of Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry and Channel, March 2019 (% of total)
Description
US ad buyers in various industries were asked how they allocate their online and mobile video ad spending to different platforms and channels. Channels included in this chart are Facebook, Instagram, Snapchat, Twitter, YouTube, full episode players and publisher sites/apps.Note
Respondents were asked, "What % of your digital video (desktop and mobile video) for your [company’s/client’s] biggest or most important product or service in the [ASSIGNED MARKET SECTOR] is spent with: ?"Methodology
Data is from the April 2019 Interactive Advertising Bureau (IAB) "Digital Content NewFronts: 2019 Video Ad Spend Report" conducted by Advertiser Perceptions. 350 US agency (40%) and marketing (60%) professionals were surveyed online during February 18-March 1, 2019. Respondents identified their industries as automotive, CPG, fashion & apparel, finance, home furnishings, media & entertainment, retail and telecommunications. All respondents were involved in digital video advertising decision-making, had $1+ million in total annual ad spending in 2018 and had at minimum a modest understanding of the Digital Content NewFronts.Featured In
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019US Media and Entertainment Digital Ad Spending 2019US CPG Digital Ad Spending 2019eMarketer Live Analyst Series: Digital Ad Spending By Industry US Financial Services Digital Ad Spending 2019US Automotive Digital Ad Spending 2019US Retail Digital Ad Spending 2019Chart Title
Allocation of Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry and Channel, March 2019 (% of total)Publication Date
April 29, 2019
