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April 12, 2019

US Mobile Programmatic Video Ad Spending, 2016-2021 (billions, % change and % of total programmatic video ad spending)

Description

This chart details eMarketer's estimates for the amount US advertisers will invest on mobile programmatic video advertising from 2016 to 2021. It also shows the portion of mobile programmatic going to video.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market; including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to the other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, media publishers and other industry leaders.

Featured In

US Programmatic Ad Spending Forecast 2019Connected TV Ad Inventory Keeps GrowingQ2 2019 Digital Video TrendsVideo Will Account for Almost Half of Programmatic Spend This YearUS Digital Video 2019

Sources

eMarketer

Chart Title

US Mobile Programmatic Video Ad Spending, 2016-2021 (billions, % change and % of total programmatic video ad spending)

Publication Date

April 12, 2019

Sources

eMarketer

Featured In

US Programmatic Ad Spending Forecast 2019Connected TV Ad Inventory Keeps GrowingQ2 2019 Digital Video TrendsVideo Will Account for Almost Half of Programmatic Spend This YearUS Digital Video 2019
Topics
Digital Video Ad SpendingMobile Ad SpendingProgrammatic Ad SpendingUnited States

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