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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 5, 2019
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
Note
Data was provided to eMarketer by PubMatic. Respondents were asked, "What are the key challenges you/your customers encounter with programmatic in-app/video advertising, excluding social media?"Methodology
Data is from the February 2019 Forrester Consulting report titled "The Move Toward In-App Advertising" commissioned by PubMatic. 336 respondents at companies in Denmark, Finland, Singapore, Sweden, the UK and the US were surveyed online during October-November 2018. Respondents were decision-makers in media-buying or -planning roles at brands, agencies and advertising technology companies. In addition, four 60-minute phone interviews were conducted with respondents of a similar profile. PubMatic is a mobile programmatic ad technology platform.Chart Title
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)Publication Date
February 5, 2019
