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November 8, 2018
Do US Senior Ad Executives Think Blockchain Will Reduce the Number of Intermediaries in the Supply Chain? (% of respondents, Q3 2018)
Note
Methodology
Data is from the November 2018 AdLedger "Blockchain & Advertising Special Report" in partnership with TV[R]EV. 100 US senior advertising executives from agencies, brands, publishers and technology providers were surveyed during Q3 2018. AdLedger is a blockchain standards and development consortium organization and TV[R]EV is an analyst group comprised of journalists, producers and executives in the TV and content business.Featured In
Why Isn’t Blockchain Preventing Ad Fraud?Chart Title
Do US Senior Ad Executives Think Blockchain Will Reduce the Number of Intermediaries in the Supply Chain? (% of respondents, Q3 2018)Publication Date
November 8, 2018