Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
December 13, 2018
How Would US Marketing Professionals Rate Their Company's Current Understanding of Data-Driven Attribution*? (% of respondents, Sep 2018)
Methodology
Data is from the December 2018 ClickZ report titled "The State of Marketing Measurement, Attribution & Data Management" in partnership with Fospha. 370 US marketing professionals were surveyed during September 2018. Respondents were made up of brand/client-side marketers (63%) and marketing agency professionals (37%). Fospha is a marketing optimization specialist.Chart Title
How Would US Marketing Professionals Rate Their Company's Current Understanding of Data-Driven Attribution*? (% of respondents, Sep 2018)Publication Date
December 13, 2018