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July 1, 2018
US Adult Cord-Cutters and Cord-Nevers, 2018-2022 (millions and % of adult population)
Note
For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a70/5851918a0626310a2c186aa1">click here.</a>
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.