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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 14, 2018
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Note
Data was provided to eMarketer by Kenshoo.Methodology
Data is from the November 2018 ClickZ report titled "Digital Advertising Trends for the 2018 Holiday Season" in partnership with Kenshoo. 277 marketers in the US (46%) and worldwide (54%) were surveyed from August 28-September 12, 2018. Respondents were from B2B companies (29%), B2C companies (30%) and both B2B and B2C companies (41%). Respondents identified the number of employees at their company as 10 or less (34%), 11-100 (33%) and 101+ (33%). Respondents identified their company's annual revenues as less than $5 million (33%), $5 million or more (32%), prefer not to answer (20%) and don't know (15%).Chart Title
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)Publication Date
November 14, 2018
