Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
October 11, 2018
Where Are US Value Shoppers* Shopping? (% of respondents, by generation, July 2018)
Methodology
Data is from the October 2018 National Retail Federation (NRF) "Fall 2018 Consumer View: Beyond the Bargain Bin: The Rise of the Value-Conscious Shopper" conducted by Toluna Analytics. 3,018 US internet users were surveyed online from June 28-July 19, 2018. The survey has a margin of error of plus or minus 1.78 percentage points.Chart Title
Where Are US Value Shoppers* Shopping? (% of respondents, by generation, July 2018)Publication Date
October 11, 2018