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September 19, 2018
US Internet Users Who Say They Can't Trust a Brand and Won't Buy from It Anymore When It Doesn't Live Up to Its Promises, May 2018 (% of respondents, by generation)
Note
Data was provided to eMarketer by Jack Morton.Methodology
Data is from the September 2018 Jack Morton "Experience Brand Index." 6,000 internet users ages 18+ in China (n=2,000), the UK (n=2,000) and the US (n=2,000) were surveyed online in May 2018. The demographics differ by geography, but are representative of each country's population. There were some systematic differences in responses by age, but there wasn't anything statically significant for other demographics. Jack Morton is a brand experience agency.Featured In
Consumers to Brands: 'You Disappoint Me'Sources
Chart Title
US Internet Users Who Say They Can't Trust a Brand and Won't Buy from It Anymore When It Doesn't Live Up to Its Promises, May 2018 (% of respondents, by generation)Publication Date
September 19, 2018