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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 7, 2018
Are Advertisers* Worldwide Using Artificial Intelligence for Select Digital Ad Tactics? (% of respondents, May 2018)
Description
According to a 2018 survey by Econsultancy, 47% of the ad industry is using audience targeted advertisements, while 34% plan to use them in the future. Over a third of advertisers also are using personalized offers as part of their ad strategy.Methodology
Data is from the September 2018 Econsultancy report titled "Dream vs. Reality: The State of Consumer-First and Omnichannel Marketing" in partnership with MediaMath. 446 ad agencies (17%), brand advertisers (72%) and technology vendors (11%) worldwide were surveyed online during April-May 2018. MediaMath is a global marketing technology company.Chart Title
Are Advertisers* Worldwide Using Artificial Intelligence for Select Digital Ad Tactics? (% of respondents, May 2018)Publication Date
September 7, 2018
