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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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July 26, 2018

How Important Are Apps in US Mobile App Users' Daily Life?, April 2018 (% of respondents, by demographic)

Description

This report is about mobile app trends. US app users were asked how important apps are in their daily life. The responses were broken out by age and ethnicity.

Methodology

Data is from the July 2018 ThinkNow Research "ThinkNow Mobile App Trends Report 2018." 1,311 US internet users ages 18-64 (including 280 Asians, 258 blacks, 515 Hispanics and 258 whites) from the ThinkNow Research Omnibus Study were surveyed online in April 2018. An augment of 250 teens ages 13-17 were also surveyed.

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