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June 13, 2018

Sources from Which Live Streaming Video Viewers in the US vs. Worldwide Stream Live Video, May 2018 (% of respondents)

Description

According a 2018 survey, 43% of viewers in the US used digital streaming subscription platforms or SVOD to watch live streaming content. 52% of worldwide viewers watched live streaming on social platforms and 40% of US viewers used social media.

Methodology

Data is from the June 2018 Interactive Advertising Bureau (IAB) report titled "Live Video Streaming - A Global Perspective" conducted by On Device Research. 4,200 internet users ages 18+ worldwide were surveyed during April 20-May 8, 2018. Respondents own/have access to a feature phone, desktop/laptop, smartphone, tablet, gaming console, smart TV or video streaming device; watch video digitally on a desktop/laptop, smartphone, tablet or connected TV; and have ever watched live video streaming on a device or platform. Respondents were from Australia, Brazil, Canada, Chile, China, Colombia, Germany, Hungary, Ireland, Italy, Mexico, Peru, Russia, Saudi Arabia, South Africa, Sweden, Switzerland, Turkey, United Arab Emirates, the UK and the US.

Featured In

Live Video Streaming Continues to Gain SteamVideo Ads in Social Media 2018

Sources

Interactive Advertising Bureau (IAB)
On Device Research

Chart Title

Sources from Which Live Streaming Video Viewers in the US vs. Worldwide Stream Live Video, May 2018 (% of respondents)

Publication Date

June 13, 2018

Sources

Interactive Advertising Bureau (IAB)
On Device Research

Featured In

Live Video Streaming Continues to Gain SteamVideo Ads in Social Media 2018
Topics
Digital VideoVideo-on-Demand (VOD)Social Media Usage
Worldwide
United States

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