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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 16, 2018

US Mobile Programmatic Display Ad Spending, by Format, 2016-2020 (billions, % change and % of total mobile programmatic display ad spending)

US Mobile Programmatic Display Ad Spending, by Format, 2016-2020 (billions, % change and % of total mobile programmatic display ad spending)

Description

This forecasts looks at how much US advertisers are spending on programmatic display ads on mobile devices. Mobile programmatic display ads are transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.