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December 7, 2017
Technology Priorities for Their Company According to Travel Marketers in North America*, by Sector, Q4 2017 (% of respondents)
Description
Travel marketers in restaurants, online travel agent (OTA), hospitality and transportation companies in North America were asked to identify their company's technology priorities over the next 12 months. Responses included social (monitoring, publishing, measuring), mobile experience and analytics, ... data management, analytics/measurement, marketing automation, programmatic buying/retargeting and artificial intelligence/machine intelligence.Note
Data was provided to eMarketer by Adobe.Methodology
Data is from the December 2017 Econsultancy report titled "Digital Trends in Travel and Hospitality Sectors" in association with Adobe. 602 travel marketers were surveyed online during Q4 2017. 85% of respondents were from North America and the remaining 15% were predominantly located in the UK and mainland Europe. Respondents identified their travel-related sector as hospitality (30%), online travel agents (OTAs) (19%), restaurants (32%) and transportation (18%). All respondents had the title of manager or higher at companies with annual revenues above $250 million.Chart Title
Technology Priorities for Their Company According to Travel Marketers in North America*, by Sector, Q4 2017 (% of respondents)Publication Date
December 7, 2017