Directory Ad Spending
Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.View this Report
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US Total Media Ad Spending Growth, by Media, Q1-Q4 2018 (% change vs. same period of prior year)
May 17, 2018
Ad Spending in Europe 2018
May 10, 2018
This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
Global Ad Spending
May 04, 2018
Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
US Ad Spending
Apr 18, 2018
Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.