Directory Ad Spending
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.View this Report
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US Total Media Ad Spending Growth, by Media, Q1-Q4 2018 (% change vs. same period of prior year)
May 17, 2018
Global Ad Spending
May 04, 2018
Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
US Ad Spending
Apr 18, 2018
Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.