Directory Ad Spending

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Ad Spending in Europe 2018

May 10, 2018

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.

Global Ad Spending

May 04, 2018

Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.

US Ad Spending

Apr 18, 2018

Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.