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Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Sep 17, 2019

For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Aug 09, 2019

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services

Aug 02, 2019

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).