Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.View this Report
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US Travel Digital Ad Spending 2019
A Search-Heavy Vertical Grows Its Overall Ad Budgets
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
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Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
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How Many Overseas Person Trips* Do Travelers from China Make Each Year? (millions and % change, 2013-2020)
What Products/Services Do Digital Buyers in Turkey Digitally Purchase? (% of respondents in each group, April 2019)
What Devices Do Millennial and Gen Z Leisure Travelers in Select Countries Use to Book Airline Travel? (% of respondents, by country, July 2019)
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Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool
Sep 17, 2019
For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.
Ad Spend on Travel in the US Is Growing Faster than Other Verticals
Aug 09, 2019
Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services
Aug 02, 2019
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).