ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Search engines reign, but social has standing in Latin America

Article |
 Jul 14, 2025

Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy

Article |
 Jul 14, 2025

Why commerce media networks have grown so quickly

Article |
 Jul 14, 2025

Levi Strauss streamlines product assortment to maximize profits amid uncertainty

Article |
 Jul 14, 2025

Google acqui-hires Windsurf to boost AI coding amid tech talent war

Article |
 Jul 14, 2025

Powerful but toxic: Why marketers might skip Grok despite AI edge

Article |
 Jul 14, 2025

CTAs lead the way in email engagement tactics

Article |
 Jul 11, 2025

SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery

Article |
 Jul 11, 2025

Marketers stick with TikTok Shop despite its uncertain future

Article |
 Jul 11, 2025

Faster drug approvals are possible with global price concessions, FDA chief says

Article |
 Jul 11, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Smartphones

Smartphones are the primary—and sometimes only—digital device that many internet users worldwide own. We analyze what ownership, penetration and usage looks like.

Catch up on the latest

QUICK LINKS
Reports
Forecasts
Charts
Related

Reports

See All
Report

US Ecommerce Forecast 2025

See More

Forecasts

See All

    Charts

    See All

    Related

    More On: Smartphones