Patients mostly want AI use to supplement professional advice, but stigma prevents them from admitting it. Providers and marketers can guide smarter, transparent AI use.

Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

Tragic news moves consumers’ health choices, signaling to healthcare marketers that they need to pay attention to key cultural moments, not just paid celebrity endorsements.

For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.

Millennials accounted for nearly half (46%) of all patient bookings on Zocdoc’s platform this year, per Zocdoc’s just-released annual report on consumer booking behaviors. Healthcare providers need to ensure that their online business profiles are updated, lean into digital tools for pre- and post-visit communication, and create social media content that offers information and guidance on caring for loved ones.