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Youtube premium Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Youtube premium
Latin America Mobile Video Consumers 2023

Latin America Mobile Video Consumers 2023

Report
Apr 20, 2023

Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.

The Power of Google

The Power of Google

Report
Jul 21, 2022

Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Worldwide Subscription OTT Users Forecast 2022

Worldwide Subscription OTT Users Forecast 2022

Report
Mar 23, 2022

Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

Q3 2021 Digital Video Trends

Q3 2021 Digital Video Trends

Report
Oct 12, 2021

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

Canada Digital Video 2020

Canada Digital Video 2020

Report
Oct 06, 2020

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

Digital Video Taking Off Faster Than Expected in Germany

Digital Video Taking Off Faster Than Expected in Germany

Article
Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

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