Yougov Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Yougov
Have Attitudes About Online Sales Tax Changed?

Have Attitudes About Online Sales Tax Changed?

Article
Nov 19, 2018

Over the past few months, more than half of states in the US have enacted an online sales tax and more will join in 2019. Local governments viewed online sales tax as a boon, brick-and-mortar retailers considered it leveling the playing field, while online retailers—many which already paid sales tax—predicted it would be detrimental.

Did Sears' Digital Deficit Lead to its Demise?

Article
Oct 17, 2018

News this week of Sears filing for bankruptcy protection wasn't exactly a shock to anyone. According to a new Adthena study that looked into how digital commerce competition affected Sears, the retailer fared poorly compared with its counterparts.

Shared Beliefs Spur Buying Behavior

Shared Beliefs Spur Buying Behavior

Article
Oct 08, 2018

If you think consumers want brands to be neutral on social issues, you would be wrong. Belief-driven buyers—consumers who choose, switch, avoid or boycott a brand based on its stand on societal issues—are the majority in 2018.

Affluents in France, Germany and the UK

Affluents in France, Germany and the UK

Report
Jul 09, 2018

Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.

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