Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, will recap the 2021 holiday season and share what he expects will happen in 2022 to help you prepare for what’s to come.

Due to listener growth, advertisers no longer find digital audio advertising experimental.

The Hispanic population’s collective purchasing power is large and will get larger. But marketers can’t ignore the fact that many Hispanic consumers’ finances have taken a severe hit during the pandemic. A rebound to pre-pandemic conditions would still leave Hispanics with below-average income and wealth.

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

Digital media and the spread of misinformation are two topics that often go hand in hand, and as the coronavirus pandemic takes hold in the UK, consumers are turning to tried and tested methods of acquiring necessary information. With a less splintered and partisan than what’s found in the US, organizations like the BBC and other traditional media continue to be the go-to sources of information for UK consumers.

Amid the countless (mostly unpleasant) surprises brought on by the coronavirus pandemic, one development was entirely predictable: the surge in online ordering of groceries and other essential items.

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.

Disregard talk that newest streaming service will be a “Netflix killer.” There is room for multiple streamers to succeed as consumers funnel more money to digital video subscriptions. Still, at some point, with so many streaming services entering the fray, Netflix and its competitors will have to deal with subscription fatigue. Eventually.

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.

In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.