WPP Production is centralizing execution to serve today's always-on world of content creation.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

Agentic AI is becoming agencies' operating layer. CES 2026 showed holding companies reframing AI as the system that unifies workflows, accelerates execution, and boosts accountability.

Accenture announced it will roll out ChatGPT Enterprise to tens of thousands of employees for internal workflows and client-facing products, per Reuters. The move follows Deloitte adopting a similar expansion—deploying Anthropic’s Claude to more than 470,000 employees across 150 countries. With big consultancies adopting the same AI agent playbook, the risk of AI-driven sameness grows. Companies seeking stricter compliance and tighter risk management might benefit from Accenture’s and Deloitte’s agentic offerings, even as a starting point toward longer-term, more independent agentic adoption.

CMOs are confronting AI fatigue by refocusing on human creativity and trust. As automation accelerates, leaders are rebalancing efficiency with authenticity to restore credibility and performance.

Google’s AI-powered video creation platform, Vids, has surpassed 1 million monthly active users, fueled by a new free tier and updates that simplify production. Features include motion effects for product photos, AI transcript editing, Google Meet integrations, and expanded social formats. Paid users retain advanced options like multi-style AI avatars. The adoption highlights rising demand for scalable video workflows—46% of professionals already use AI for images or videos, per EMARKETER. With ideation and personalization ranking as top genAI use cases, Vids is positioning itself as a daily creative tool, potentially joining Docs and Slides in Google’s productivity suite.

Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.

It launches with 200+ partners, aiming to reshape enterprise workflows—but adoption hurdles like trust issues and integration complexity could slow its impact.