The trend: Global visits to the top 100 web domains fell nearly 7% from March 2022 to March 2025, per Semrush, with Google’s own traffic down 6.4%, according to Similarweb as cited by DataReportal. Our take: Search is no longer a neutral traffic driver. Marketers need to plan for a world where clicks don’t come easy and genAI responses, not blue links, dictate traffic and visibility. GEO strategies must ensure brands are surfaced in genAI outputs. Marketers should focus on first-party data, brand-owned channels, and social, especially since platforms like TikTok, Reddit, and YouTube are increasingly becoming primary search paths for younger users.

A new ranking examines the digital gaps financial institutions must fill.

The chatbot’s surging usage signals a shift toward AI tools as real-time search and conversational responses redefine how users access information.

Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Web push notifications seem to be popping up everywhere, and that's the problem. Too often, marketers aren't waiting to demonstrate value before asking for the opt-in.