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Vr Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Vr
Zuckerberg thinks Facebook will be a ‘metaverse’ company within five years

Zuckerberg thinks Facebook will be a ‘metaverse’ company within five years

Article
Jul 23, 2021

Facebook’s CEO believes its hefty investment in AR and VR could make it a powerful player in the next stage of the internet. The proclamation comes amid rampant regulatory scrutiny and slowing user growth among Facebook’s core products.

Oculus adopts Facebook's core business model with ad integration

Article
Jun 21, 2021

The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.

Facebook’s cheap consumer headsets are propelling VR competitors to pivot to enterprise

Facebook’s cheap consumer headsets are propelling VR competitors to pivot to enterprise

Article
May 17, 2021

Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.

Calls to scrap Instagram for Kids threatens Facebook’s largest user growth area

Article
May 12, 2021

Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

A greater emphasis on tech and omnichannel retail is emerging in China

Article
May 09, 2021

In-store shopping will remain a crucial part of the retail sales funnel in China, even as ecommerce players continue to rack up record gross merchandise value (GMV). Pre-pandemic, ecommerce was already disrupting brick-and-mortar retail, but over the past year, retailers began to innovate more offline, leveraging new and existing technology.

AR and VR are becoming a way of life through retail and fitness

Article
May 03, 2021

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

Medtronic dives into augmented reality

Medtronic dives into augmented reality

Article
Apr 28, 2021

Medtronic and Surgical Theater partnered to use AR to boost real-time neurosurgery visualizations. While hospitals like Johns Hopkins are turning to AR to streamline surgeries, it’ll likely take some time before cash-strapped hospitals can hope for wide-scale implementation of the tech.

The pandemic pushed XR use beyond fun and games

The pandemic pushed XR use beyond fun and games

Article
Apr 21, 2021

Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.

US Virtual and Augmented Reality Users 2021

US Virtual and Augmented Reality Users 2021

Report
Apr 15, 2021

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

5G will help reimagine the financial services workplace

5G will help reimagine the financial services workplace

Article
Mar 30, 2021

Businesses have been moving their data operations to the cloud for years, but the low latency, fast speeds, and decentralized architecture of 5G networks will accelerate this trend and create opportunities for financial services firms to design much more flexible teams and offices.

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In China, virtual influencers are taking on media roles traditionally held by humans

In China, virtual influencers are taking on media roles traditionally held by humans

Article
Mar 24, 2021

Once relegated to the children’s market, virtual characters are entering the mainstream in China. Fictional as these digitally rendered avatars may be, they hold real jobs, from pop star to influencer, to even news anchor. And they’re becoming increasingly interactive and humanlike, thanks to improvements in technologies such as AI, motion capture, and virtual reality (VR). Recent advancements in augmented reality (AR), in particular, have enabled virtual avatars to step out of social media and make live appearances alongside flesh-and-blood celebrities.

The Weekly Listen: Virtual and augmented reality's next act, Netflix passwords, and whether Big Tech killed free

The Weekly Listen: Virtual and augmented reality's next act, Netflix passwords, and whether Big Tech killed free

Audio
Mar 19, 2021

On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

5G and Financial Services

5G and Financial Services

Report
Mar 18, 2021

Although the benefits of 5G for financial services firms are less flashy than in other industries, lower latency, faster speed, and improved reliability will play a big role in the financial services sector.

How 5G Will Change Healthcare

How 5G Will Change Healthcare

Report
Mar 18, 2021

5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.

How 5G Will Change Media, Entertainment, and Marketing

How 5G Will Change Media, Entertainment, and Marketing

Report
Mar 18, 2021

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.

How 5G Will Change Retail

How 5G Will Change Retail

Report
Mar 18, 2021

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

The 5G Innovation Ecosystem

The 5G Innovation Ecosystem

Report
Mar 18, 2021

In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

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