Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.
Walmart has an unprecedented opportunity to gain ground on Amazon: The big-box retailer is taking advantage of the latter’s state of disarray to reassert its dominance and take the lead on innovation.
Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales.
In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, discussed the top four mobile trends to watch in the months ahead
As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.
Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.
US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.
Pinterest gets a Shopping List: The new feature strengthens Pinterest's lower-funnel capabilities, a key ingredient for its social commerce ambitions.
This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.
This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.
Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.
There’s a lot of enthusiasm around retail and tech, particularly visual search. While not mainstream yet, more than half of US internet users said they were most excited about using the technology as part of their shopping experience, according to a survey conducted by ViSenze.
More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.
For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about the vast array of visual search tools out there, including eBay's latest entry into the emerging landscape.
This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.
In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.
Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.
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