Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.

Shipments of augmented reality (AR) and virtual reality (VR) devices will increase more than sixfold worldwide over the next four years, from 14.3 million this year to 87.7 million in 2026.

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.

Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.

Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.

Buyer's remorse intensified in 2021 as ecommerce adoption rose: High return rates are cutting into retailers’ margins and increasing inventory pressure.

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.

In 2022, China’s tech sector will continue dealing with a new regulatory climate, resulting in some new winners and a few familiar losers. Short-form video will make gains with commerce, and the metaverse will rear its head.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.

The consumer VR headset market is poised to enter a renewed stage of competitiveness focused on creating digital ecosystems—Apple’s forte.

VR’s potential in digital therapeutics is muted thanks to barriers like cost and unclear efficacy: On the back of VR DTx startup MindMaze’s $125M, we detail the operational barriers stymieing it and its peers from making a wide scale impact in healthcare anytime soon.

Facebook’s CEO believes its hefty investment in AR and VR could make it a powerful player in the next stage of the internet. The proclamation comes amid rampant regulatory scrutiny and slowing user growth among Facebook’s core products.

The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.