Disney turns streaming into an ad engine: FYQ3 results show SVOD, sports, and parks combining to keep advertisers invested despite broader subscription churn.

Disney revamps its streaming app: Better recommendations and a super app could boost first-party data and make Disney+ more attractive to advertisers.

Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.

TikTok puts AI in charge: Symphony Agent turns trend spotting, creator sourcing, and ad creation into a faster, AI-led workflow.

Episodic content tests whether branded storytelling can capture shoppers’ attention in stores and drive incremental sales.

Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.

Prime Video blends binge and buy: New Clips turn casual scrolling into instant transactions on mobile.

Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.

Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.

No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.

YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.

Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.

AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.

A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.

Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.

Latin America’s video market is hitting peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the popularity of short-form video are reshaping media consumption habits.

Short-form, shoppable, and side-by-side features aim to narrow the gap between Paramount and Netflix, but Netflix remains the safer bet for advertisers.

Netflix’s ad revenues hit $1.5 billion, with expectations to double in 2026 as its next phase will hinge on broadening inventory advertisers know how to buy.

Disney+ plans to adopt vertical video to drive daily habits; the format’s expansion aligns with marketer demand for mobile-native surfaces that blend awareness with measurable engagement.

Reels video views for luxury brands grew 234% in Q2 2025, while TikTok slowed as brands face a shift that necessitates a rebalance in content distribution.