eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the main takeaways from the recent big-tech antitrust hearing; how CBS All Access is beefing up; how much sports can help advertisers this year; the effectiveness of ads during a pandemic; what a Twitter subscription service might look like; how high one could jump on Mars and more.

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin, senior analyst Jasmine Enberg, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent Q2 earnings and check in on what effects the advertiser boycott may have on the social networking giant. They then discuss the latest from the Twitter hack, why Microsoft may buy TikTok, and the impact of TikTok letting outsiders peek behind the curtain of its algorithm.

The pandemic has sparked new use cases for social listening, an underutilized tool in marketers' work belts. But some brands, like Johnsonville Sausage, were already well-acquainted with the concept. Stephanie Dlugopolski, the company's senior manager of PR and social media, said her team has utilized social listening for nearly a decade. It has allowed them to not only monitor conversations about the brand, but also see how consumers react to larger issues.

eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.

When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms. That increased engagement continued into May.

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

With in-person interactions ground to a halt, consumers in countries affected by the coronavirus pandemic are turning to live video to stay connected.

eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg and forecasting analyst Eric Haggstrom discuss Twitter and Snapchat's earnings and what to make of the mixed messages. They then talk about the best times to post on social, whether people think social content is getting better or worse and a new video ad format from Snapchat.

Twitter’s Q1 earnings from last week beat Wall Street expectations on both user and total revenue growth. But ad revenue growth was flat due to a sharp decline in March. Here are three takeaways for advertisers.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.