WBD adds AI to calm merger jitters: Unified metrics and contextual creative tools promise relevance as deal questions linger.

NBCU courts performance skeptics: An updated Performance Insights Hub and AI agents target cleaner TV metrics and tighter cross-channel tracking.

The news: Netflix is proving its power as the dominant subscription streaming platform with several recent ad wins. The streamer announced that it’s sold all of its available commercial time in preparation for its two Christmas day NFL games, also noting sponsorship deals with partners like Google and FanDuel. Our take: With its strong lead in ad revenue growth, position as the most-used subscription video service in the US, consistently low subscriber churn rate, and content strategy tailored to unique markets, Netflix is likely to continue dominating advertiser investment in connected TV.

NBCUniversal highlights Peacock at upfront: Media titan reflects the industry's digital tilt amidst picketing and leadership changes

YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.

Following a few turbulent years, upfront TV ad spending will maintain momentum from last year.

Roku soars at the upfronts: Advertisers’ upfront spending commitments with the platform doubled from last year, as interest in CTV continues to rise.

Advertisers are increasing their upfront commitments, particularly for connected TV.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.

With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.