Truist Trends & Statistics

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The Banking Head of Digital’s Five-Year Innovation Strategy

The Banking Head of Digital’s Five-Year Innovation Strategy

Report
Oct 14, 2022

Taking risk on technology is crucial to competitive advantage: Banks are challenged to counter emerging threats, seize opportunities, and build an innovation pipeline. While digital organizations evolve, corporate labs, ventures, accelerators, and strategic investors lead the charge.

Spotlight: US Incumbent Bank Digital Trust 2022

Spotlight: US Incumbent Bank Digital Trust 2022

Report
Sep 20, 2022

Incumbent banks remain firmly in the lead against neobanks on digital trust—but there are threats to keep their eyes on.

US Banking Digital Trust Benchmark 2022

US Banking Digital Trust Benchmark 2022

Report
Aug 26, 2022

US banks are facing a consumer crisis of faith amid market turmoil. The trust-building actions banks take now will determine how their customer relationships fare in the future.

Spotlight: US Bank Digital Ad Spending

Spotlight: US Bank Digital Ad Spending

Report
Aug 12, 2022

Banks’ continued investment in marketing, led by the sales of products and solutions to the mass affluent, signals sustained growth in digital ad spending on the heels of a historic snap back in budgets since the pandemic—despite a looming economic downturn.

US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Report
Jul 01, 2022

In 2022, US consumers will collectively open 13.1 million new bank accounts via digital channels, per our estimates. We stack up the mobile account opening experiences of the 10 largest US banks (by domestic asset size) and the four largest US neobanks (by users) based on our analysis of 35 emerging features.

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.

Gamified finance app Long Game appeals to the younger demographic that Truist craves

Article
May 04, 2022

The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.

Big banks work together to get their own ID verification service

Big banks work together to get their own ID verification service

Article
Apr 08, 2022

Seven major US incumbents are partnering to roll out a service that lets consumers share financial data with participating businesses.

Regulators signal tougher US bank-merger reviews ahead

Regulators signal tougher US bank-merger reviews ahead

Article
Feb 09, 2022

Banking players may still be able to tie up as planned, but should prepare for heightened scrutiny from Biden Administration regulators.

Regions offers a case example of an overdraft-reliant bank weaning itself off fees

Regions offers a case example of an overdraft-reliant bank weaning itself off fees

Article
Jan 25, 2022

Banking in a post-overdraft world: Regions is shaking up its mix of income sources after lowering its customers’ risks of incurring overdraft penalty charges.

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Banking groups argue that overdraft fee crackdown could cause greater financial hardship

Banking groups argue that overdraft fee crackdown could cause greater financial hardship

Article
Jan 20, 2022

US banking trade groups want the Consumer Financial Protection Bureau (CFPB) to pause its planned crackdown on the fees, arguing it could lead to overdue bills.

Truist moves to a post-overdraft focus on customers who rely on the practice

Truist moves to a post-overdraft focus on customers who rely on the practice

Article
Jan 19, 2022

The US banking giant not only eliminated overdrafts, it introduced a lending alternative—charting a course for banks to jettison the controversial fees while continuing to serve those dependent on them.

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

Truist’s digital chief points to importance of tech in helping clients

Truist’s digital chief points to importance of tech in helping clients

Article
Sep 15, 2021

In an exclusive Q&A with Insider Intelligence, Dontá Wilson talks about why he sees “digital transformation” as a misnomer—and how “client transformation” is a better term for guiding banks’ digital strategy.

The Banking Heads of Digital Report

The Banking Heads of Digital Report

Report
Aug 27, 2021

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing. 

Truist plans October deadline for switching BB&T accounts

Article
Aug 05, 2021

Meanwhile, the separate phased migration of legacy BB&T and SunTrust accounts to Truist’s combined digital platform will help limit the bleeding, should major glitches happen.

Truist begins phased rollout to customers of unified digital platform

Article
Jul 19, 2021

This month, the bank is starting to deploy its integrated digital offering, potentially reaching half a million customers in July—a measured approach that reduces the risk of any glitches alienating too many customers.

Varo builds on financial wellness offerings by joining BlackRock’s savings program

Varo builds on financial wellness offerings by joining BlackRock’s savings program

Article
May 24, 2021

The US neobank committed to help people boost their savings—its latest initiative to raise its profile as a trustworthy financial institution among customers.

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