In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk. Another 19% view the risk as moderate, while 26% think the threat is minimal. No executive surveyed believes AI is entirely without risk.

The number of smart buildings worldwide is projected to climb from 45 million this year to 115 million in 2026, an increase of more than 150%, as demand grows for secure, energy-efficient developments.

Tensie Whelan, professor and director at the NYU Stern Center for Sustainable Business, suggests several ways to make a real impact, both financially and environmentally, with sustainability policies.

Companies tempted to ride the blockchain wave may want to avoid dipping their toes into nonfungible tokens (NFTs) just yet. Among adults in Great Britain who’d heard of NFTs, 43% said they’d feel less favorable toward a company if it started offering them, and 32% said their opinion wouldn’t change either way. Only 3% would view a company more favorably if it offered the digital tokens.

In the US, software startups attracted $121.2 billion in venture capital investments last year, more than triple what those in commercial products and services received, at $39.1 billion. Pharmaceuticals and biotech raised the third-highest amount, with $37.8 billion in venture capital.

The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.

Read the latest Insider Intelligence stories about the metaverse.

Chinese startups defied growing government regulation in 2021: Record investments point to strong momentum and confidence in tech and innovation.

Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

Read the latest tech stories from Insider Intelligence.

TK

For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.