While many adults are still leery about AI, for young people it’s simply part of their everyday lives. The tech is instinctive to the younger generations, but they need education and guidance. Plus, kids might be more tuned in to AI’s risks than their older counterparts, and nicer when using it. Here’s what you need to know about the generation growing up powered by AI.

Our newsletter team has already made a number of advertising and retail predictions, but now it’s time to combine the two. Retail media is still on the rise in the US (growing by a projected 28.6% this year), but competition is getting fierce. From commerce opportunities to consolidation, here’s what we expect to see from retail media in 2024.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.

2023’s explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.

On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.

Brands need to align internal goals and present a united front when working with a retail media network on strategies. In turn, retailers should give more access to performance data and enable brands to optimize via self-service options. To expand audience reach beyond bottom-of-funnel retail channels, collaborations between brands, retailers, and media companies will play an even bigger role going forward.

It’s the first state to require insurers to establish such rules. As others consider similar laws, insurers need to stay one step ahead in combating bias.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.

Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.

The rise of in-store retail media—through the digitization of surfaces in physical retail—will transform the store experience, the financial fortunes of retailers, and the advertising opportunities for brands.

5G mobile service revenues will reach $310 billion globally this year, according to Juniper Research. In 2027, that figure will rise more than twofold to $625 billion, as the world upgrades from 3G and 4G.

The tech gap exacerbates the underserved cohort’s financial risk. Collaborating with digital challengers could change that.

From winning “an insane amount of PR coverage” to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile’s CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.

The tech industry is hurting—even Apple is expected to report a year-over-year revenue decline this week. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. “People are not buying into the hype as much, and [these new technologies are] really going to start to be applied in useful ways for marketers,” said our analyst Yory Wurmser.