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Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
US Ecommerce Forecast 2021

US Ecommerce Forecast 2021

Report
Jul 08, 2021

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

Target will top $18 billion in US ecommerce sales this year

Article
Jun 23, 2021

Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined.

Amazon rakes in more US ecommerce sales than the next 9 biggest US etailers combined

Article
Jun 16, 2021

Amazon’s $300 billion lead over Walmart

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Article
Jun 10, 2021

It’s Prime Day in June. Amazon traditionally held Prime Day in mid-July but pushed the event to October last year because of the coronavirus pandemic. (The exception was India, where it took place in August 2020.) This year, Amazon will hold Prime Day on June 21–22.

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

Article
Jun 09, 2021

Prime Day sales will surpass $10 billion

How in-store retail is shifting in the age of 5G

How in-store retail is shifting in the age of 5G

Article
Apr 29, 2021

Amid the carnage of bankruptcies, store closures, and massive layoffs in 2020, some retail companies actually fared very well. Adjustments to supply chains, product and service bundles, stocking and inventory, and customer service have been the keys to success for big-box retailers like Walmart, Target, and Best Buy. Others, such as Apple, lululemon athletica, Nike, and Starbucks, are focusing on innovating and modifying store experiences through digital integration, frictionless shopping, and atmospherics modified for a “new normal” of social distancing and sanitization.

Amazon dominates US ecommerce, though its market share varies by category

Amazon dominates US ecommerce, though its market share varies by category

Article
Apr 27, 2021

Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.

Industry Voices: Spotlight on Mint Mobile’s Aron North

Video
Apr 12, 2021

As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

7 companies driving the US click-and-collect boom

7 companies driving the US click-and-collect boom

Article
Apr 07, 2021

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Article
Mar 24, 2021

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

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US Click and Collect in 2020 and 2021

US Click and Collect in 2020 and 2021

Report
Mar 24, 2021

US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Audio
Mar 08, 2021

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

US Holiday 2020 Review and Holiday 2021 Preview

US Holiday 2020 Review and Holiday 2021 Preview

Report
Feb 17, 2021

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

The haves and have-nots: Divides deepen across retail amid the pandemic

The haves and have-nots: Divides deepen across retail amid the pandemic

Article
Dec 28, 2020

One of the major themes to emerge from the pandemic has been the growing divide between the haves and have-nots. Some trends that have deepened the divide—such as the shift to ecommerce—are hardly new. But others will be short-lived trends that none of us could have predicted at the beginning of 2020. It remains to be seen when things will return to normal, but one thing is for certain: New habits formed in 2020 have altered the future of retail.

Future of Retail 2021

Future of Retail 2021

Report
Dec 18, 2020

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Kroger breaks into top 10 US ecommerce companies

Kroger breaks into top 10 US ecommerce companies

Article
Dec 06, 2020

The pandemic has shifted the grocery landscape this year, accelerating digital groceries faster than we previously anticipated. Kroger—who’s digital investments over the years have helped the company navigate amid the pandemic—will see its ecommerce sales surpass $11 billion this year, growing over 79% in 2020.

Online grocery sales will increase by nearly 53% this year

Online grocery sales will increase by nearly 53% this year

Article
Nov 17, 2020

Grocery ecommerce is continuing to have a moment as more consumers get in the habit of shopping this way.

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Article
Nov 11, 2020

Walmart has reported a significant uptick in digital sales over the past six months, and it has likely won business from Amazon as the pandemic affected logistics.

Holiday Shopping 2020

Holiday Shopping 2020

Report
Oct 22, 2020

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.

How Every Retailer Not Called Amazon Is Doing

How Every Retailer Not Called Amazon Is Doing

Audio
Sep 01, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

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