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Small business Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Small business

Mastercard deepens push into open banking with account owner verification

Article
Jun 07, 2023

The card network launched an account owner verification tool in Europe and partnered with Algoan to boost financial inclusion

Small businesses owners—especially millennials and Gen Zers— aren’t getting the value they want from their banks

Small businesses owners—especially millennials and Gen Zers— aren’t getting the value they want from their banks

Article
Apr 28, 2023

Younger small-business owners are opting to switch FIs or partner with fintechs. Here’s what they want from banks. (This article was written with the assistance of ChatGPT.)

What banks can do to retain or bring on startup founders as clients after the SVB debacle

What banks can do to retain or bring on startup founders as clients after the SVB debacle

Article
Apr 06, 2023

The SVB collapse has made them reconsider where they do their banking. We discuss what banks can do to stand out.

Holiday shoppers stick with online-only retailers, but the venue is changing

Article
Dec 07, 2022

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

Shoppers chose sites over stores during Cyber Five 2021

Shoppers chose sites over stores during Cyber Five 2021

Article
Dec 17, 2021

More US consumers shopped from their couch than in-person every day of Thanksgiving weekend 2021.

The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

Audio
Sep 03, 2021

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Payments and Digital Commerce Platforms

Payments and Digital Commerce Platforms

Report
Aug 13, 2021

Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship.

Small-Business Payments Disruptors

Small-Business Payments Disruptors

Report
May 28, 2021

Service providers are using their existing relationships with small businesses to move into financial services, taking on financial institutions by offering solutions like lending and bank accounts that are powered by partnerships, digital banking developments, and even in-house banks.

Social Media Advertising in Q2 2020 and Beyond

Social Media Advertising in Q2 2020 and Beyond

Report
Apr 23, 2020

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

Facebook Advertising in 2021

Facebook Advertising in 2021

Report
Jul 16, 2019

How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

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Podcast | How Big Is the Digital Economy, Really?

Podcast | How Big Is the Digital Economy, Really?

Audio
Feb 20, 2019

The digital economy is roughly a quarter century old, but efforts to measure it remain sketchy. In today's episode of "Behind the Numbers," we dig into government and enterprise efforts to understand the impact of digital, with featured guests Carl Bialik of Yelp and eMarketer vice president of forecasting Martin Utreras.

Powerful data and analysis on nearly every digital topic.

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