Despite Meta’s strong year, ByteDance is close behind: TikTok owner’s $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Problematic creator funds are a thing of the past: TikTok is sunsetting its creator fund one year after YouTube changed the game with a revenue-sharing model.

Which platforms are Gen Z’s top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

With user penetration nearly complete and time spent starting to plateau or decline on many platforms, social networks have run out of easy paths to incremental budget among their advertisers.

Both companies are fighting to grab a larger share of digital ad spending growth.

While mid-tier retailers like Bed Bath & Beyond and Kohl’s struggle, discount and luxury retailers are seeing success as some consumers trade down amid inflation while others splurge to treat themselves amid tough times, respectively. But these polar opposites are using the same tools and tactics to attract new customers and retain current ones.

A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.

Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

TikTok’s future in the US is at an inflection point. Marketers who rely on the app must be prepared to pivot quickly if there is a significant change in the way the platform operates.

A TikTok ban would put influencer payment policies to the test: YouTube and Instagram are eyed as alternative platforms as the TikTok debate heats up.

TikTok’s future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.

Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.

TikTok and YouTube are taking short-form video to CTVs: Strong viewer growth is making TV screens the next battleground for digital video dominance.

TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.