Mobile will continue to attract more ad dollars in 2019. With that in mind, this report presents 10 predictions to help marketers navigate the mobile and media landscape in 2019.
Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.
In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.
It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
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