Safety Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Safety
Tylenol use dropped among pregnant women after Trump administration autism claims

Tylenol use dropped among pregnant women after Trump administration autism claims

Article
Mar 10, 2026

After White House autism claims, acetaminophen use fell 10% before rebounding, showing how fast trust can waver.

OpenAI plans to add new mental health safeguards for ChatGPT

Article
Sep 02, 2025

The news: OpenAI is rolling out ChatGPT mental health safeguards for people in crisis and boosting protection specifically for teens with added Parental Controls. Our take: Additional AI guardrails are a positive mental health development, but tech companies should continue to develop more. Healthcare is an important emerging use case for AI, but when it comes to mental health, caution and vigilance needs to trump speed to market.

AI companies face stringent standards and penalties under EU’s AI Act

AI companies face stringent standards and penalties under EU’s AI Act

Article
Feb 03, 2025

With hefty fines at stake, companies must navigate the AI Act’s risk system. Compliance challenges could complicate US firms’ expansion.

Australia’s social media ban leaves questions unanswered

Australia’s social media ban leaves questions unanswered

Article
Dec 02, 2024

What to make of Australia’s murky social media ban: Social platforms will lose access to users under 16, prompting marketers to shift strategies.

Roblox revises controls to improve child safety and boost brand trust

Roblox revises controls to improve child safety and boost brand trust

Article
Nov 19, 2024

Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands

The CFPB’s open banking rule has a bigger-than-expected scope—and banks aren’t happy

Article
Oct 22, 2024

The final version of the Consumer Financial Protection Bureau’s Section 1033 rule clarifies how financial institutions and apps must protect and share customer data.

Anthropic raises the bar on AI safety with sweeping, proactive policy updates

Anthropic raises the bar on AI safety with sweeping, proactive policy updates

Article
Oct 16, 2024

The startup’s updated safety policy focuses on managing risks as its AI models grow stronger, catering to clients needing transparency and security in AI solutions.

TikTok lays off hundreds of content moderators as it leans more on AI

TikTok lays off hundreds of content moderators as it leans more on AI

Article
Oct 11, 2024

TikTok is betting big on AI for content moderation: The company laid off hundreds of employees who reviewed harmful content as legal battles mount.

The Daily: AI models that can “reason”, the push to invent a new AI device, and the possibility of “Safe SuperIntelligence”

Audio
Sep 26, 2024

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The Daily: Very specific 2024 predictions (Fall edition) part 2—Why ByteDance will sell TikTok, a kids online safety law, and a Dish/DirecTV merger

Audio
Sep 24, 2024

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities

Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities

Article
Sep 05, 2024

Anthropic bets on security and compliance to compete with OpenAI’s enterprise lead, but demonstrating its unique appeal is key.

Banking industry chiefs say boring is good—and most customers agree

Banking industry chiefs say boring is good—and most customers agree

Article
Mar 25, 2024

This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.

The Daily: President Biden’s AI safety executive order, Microsoft's AI Copilot, and Elon Musk's new AI chatbot

Audio
Nov 16, 2023

On today's podcast episode, we discuss the good, the bad, and what's missing from President Biden's new AI safety executive order. "In Other News," we talk about the potential of Microsoft's AI Copilot and Elon Musk's new AI chatbot called Grok. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

What is the difference between brand suitability and brand safety?

Article
Nov 09, 2023

Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

What banks can do to retain or bring on startup founders as clients after the SVB debacle

What banks can do to retain or bring on startup founders as clients after the SVB debacle

Article
Apr 06, 2023

The SVB collapse has made them reconsider where they do their banking. We discuss what banks can do to stand out.

Leading AI researcher gives sobering warning about OpenAI’s AGI ambitions

Leading AI researcher gives sobering warning about OpenAI’s AGI ambitions

Article
Apr 04, 2023

AGI would be like an ‘alien civilization’: A top AI researcher issues a dire warning about tech companies training advanced models. There’s a safer, more productive approach to AI.

Citing a scam epidemic, FTC orders platforms to report how they vet advertisers

Citing a scam epidemic, FTC orders platforms to report how they vet advertisers

Article
Mar 20, 2023

Consumers lost $1.2 billion to social media scams, FTC says: Have shrinking ad revenues, crypto, and automation led to lower standards for vetting digital advertisements?

TikTok and the metaverse deal with controversy about young users

TikTok and the metaverse deal with controversy about young users

Article
Dec 01, 2022

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or