In-store retail media initiatives are gaining momentum: Loblaw, Macy’s, and Schnucks Markets are the latest retailers to invest in the channel.
Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.
The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
See our latest industry KPIs for retail media.
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