Qsrs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Qsrs
Most retail media teams still rely on manual creative processes

Most retail media teams still rely on manual creative processes

Article
Jan 09, 2026

28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.

Chick-fil-A goes big on nostalgia and LTOs to sidestep fast food value wars

Chick-fil-A goes big on nostalgia and LTOs to sidestep fast food value wars

Article
Jan 05, 2026

Chick-fil-A launches biggest-ever campaign amid QSR headwinds: The chicken chain is celebrating its 80th birthday with LTOs, merch, and a healthy dose of nostalgia.

Chipotle ramps up hiring—with some help from AI

Article
Feb 19, 2025

Chipotle prepares for a busy burrito season: The fast-casual chain plans to hire 20,000 workers—with the help of AI—in anticipation of strong demand this spring.

QSRs double down on value in 2025

QSRs double down on value in 2025

Article
Jan 08, 2025

QSRs resume the value wars in 2025: McDonald’s, Taco Bell, and Wendy’s are among the many fast-food chains leaning on deals to drive traffic.

Fast food’s appeal dims as consumers question value

Fast food’s appeal dims as consumers question value

Article
Nov 05, 2024

Consumers steer clear of fast food despite QSR price war: Burger King, KFC, Pizza Hut, and Popeye’s all saw comparable sales fall in Q3—although Taco Bell’s value proposition kept it ahead of the pack.

Data Drop: 5 Charts on Digital Dining Habits

Data Drop: 5 Charts on Digital Dining Habits

Report
May 17, 2024

How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?

Restaurant Digitization 2024

Restaurant Digitization 2024

Report
Apr 24, 2024

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Casual Diners Care More About Freshness than Delivery

Casual Diners Care More About Freshness than Delivery

Article
Jul 17, 2018

Thanks to the proliferation of on-demand services, digital food delivery is easier than ever. Depending on where you live, you might have multiple options for online ordering: Caviar specializes in local restaurants that wouldn’t necessarily deliver otherwise, Grubhub is adding quick-service partners like Subway and White Castle, and McDonald's uses UberEats.

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