Deckers and Puma are proceeding with caution as tariffs complicate US operations and consumer sentiment. Of the two companies, Deckers is better equipped to manage the uncertain environment. It has considerably more pricing power than Puma, giving it more room to offset tariff costs. It also has significantly more runway to grow outside the US: International revenues surged 50% in Q1, while Puma is facing weakness in Asia and Europe in addition to North America.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

The scene: When Cooper Flagg—the odds-on favorite to be the NBA Rookie of the Year next season—steps onto the court for the first time, he’ll be wearing New Balance basketball shoes. Our take: New Balance’s push to sign Flagg, along with its other star-powered ambassadors, underscores its clear ambition to break into the top tier of global sportswear brands. While Nike and Adidas still lead by a wide margin, New Balance has its sights set on Puma, which reported $9.5 billion in sales last year—well ahead of New Balance’s $7.8 billion. To close the gap, New Balance needs to turn its growing visibility into demand, which is far from a sure thing. From there, it must maintain that momentum with consistent sales across both its performance and lifestyle lines. If Flagg lives up to the hype and the brand finds ways to ride that momentum, New Balance could take a meaningful step up the sneaker hier

With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.

Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.

Social commerce is gaining momentum in the UK—with sales set to double by 2028—as major brands join TikTok and as more people shop on social platforms.

Under Armour’s turnaround gained momentum: But the company’s sales still fell 10% on a currency-neutral basis—a marked contrast with Puma, which reported a 5% jump in revenues.

Retailers turn to genAI to help with product listings: Puma, Walmart, and Amazon are among the companies that see the tech as an opportunity to deliver a more personalized, relevant experience to shoppers while improving productivity.

Nike is once again selling wholesale to DSW and Macy’s: Renewing those relationships will help it reach the sizable segment of consumers who aren’t willing to seek out its products.

On Running is bullish after growing sales 91.4% YoY during the holiday quarter: But Nike’s strong Q3 performance underscored its position as the dominant sneaker brand on the market.

Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.

Nike’s shift to D2C gives other sportswear brands an opening: Adidas, Reebok, Allbirds, and more are jockeying to take Nike’s place on store shelves.

More brands are turning to textile tracing initiatives to assess environmental impact: But these measures may result in more headaches than actual change.

Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a greater focus on buying local.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.