As the buy now, pay later market grows and providers reap the benefits, FIs that stay on the sidelines risk future relevance.

The news: We've been discussing how millennials’ and Gen Zers’ very different goals require separate marketing strategies. Coinlaw recently pinpointed three areas where their banking preferences differ the most. These include Gen Z’s mobile-first mindset, their preference for big banks, and where both generations seek advice. Our take: It's not just about what products you offer or what your advertising features—it's how and where you do it. Gen Zers and millennials take different approaches to engaging with banks, the information they put out, and their services. Banks’ marketing strategies should account for this to ensure their messaging is hitting their target audience.

We list the key takeaways from EY’s survey of Gen Zers.

Understanding these moments gives banks a chance to forge emotional connections.

Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.

The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.

To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.