Amid economic uncertainty, brands and retailers need to reevaluate how they market sustainability to consumers who are more concerned about prices than the environment.

Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a “socially responsible and sustainable shopping experience.”

Resale is on-brand for outdoor retailers REI, Patagonia, and Dick’s: It’s also a massive opportunity as consumers are increasingly looking to buy pre-owned items.

Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

A decade after the end of the Great Recession (and before the coronavirus roiled the economy), consumers have stuck with older means of economizing and added new ones to their shopping mix.

For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs about their current priorities and what they’re planning for 2020. Our interviews covered everything from iHeartMedia’s CMO talking about the digital transformation of radio to Ryan Dell taking men’s lifestyle brand MVMT from online to offline.

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

This past year, we sat down with several retailers to learn more about their marketing efforts, the channels they rely on most, and how they’re adapting to the continuous change in consumer behavior.

More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.

When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.

Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.

Social commerce has had its ups and downs, but thanks to increased discovery and brand involvement, it has begun to materialize.

It's not easy to quantify whether consumers are spending more on minimalist lifestyles or just becoming more discerning about the things they do spend money on. The rise of private labels and consumers caring less about specific brands of household goods, food and clothing speaks to a shift in values.