Consumers will pay for accurate AI responses, pressuring companies to provide better answers while navigating an uncertain legal landscape.

Its reporters are adopting AI tools to improve efficiency. Despite clear editorial guidelines, the move could fuel media mistrust and alienate readers.

AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in—fueling misinformation and risking brand reputation

Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok’s data security and advertising model.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.

Retailers and tech giants are rushing to roll out AI-powered search.

SpaceX, OpenAI, and others are choosing private funding over public markets to safeguard innovation, avoid scrutiny, and maintain competitive advantages.

For publishers, genAI is changing everything from search referrals to the way they produce content.

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams—and a seat at the table in shaping the industry’s future.

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

EMARKETER analysts highlight four trends that will affect digital advertising in 2025.

Perplexity takes on Google: The AI-powered search engine launched a Buy with Pro ecommerce feature, along with a host of other shopping-related elements to broaden its utility and appeal.

Lackluster improvements in OpenAI’s Orion signal that limited training data and expensive computing could slow future breakthroughs.