Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Payments Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Payments
Retail Mobile App Shopping 2026

Retail Mobile App Shopping 2026

Report
Dec 01, 2025

Mobile will account for nearly half of US online sales in 2026 and become the dominant channel in 2027. To make the most of this shift, retailers and brands should enhance integration of their shopping apps and loyalty programs.

Visa Direct gives businesses a stablecoin solution for faster creative contractors payouts

Visa Direct gives businesses a stablecoin solution for faster creative contractors payouts

Article
Nov 12, 2025

Visa Direct will pilot letting businesses and platforms send stablecoin payouts to recipients’ crypto wallets, per a press release. The importance of the creator economy is growing for ecommerce. Over half of US social shoppers follow creators or influencers, and almost half (49.5%) of all US social shoppers have made a purchase based on creator content. Instituting quick and reliable stablecoin payouts for freelancers can help them retain key marketing contractor team members on social media platforms. However, crypto adoption has met resistance: Per a Kansas City Fed report, the largest predictor for cryptocurrency payments is payee preference, far outstripping speed, privacy, or cost.

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

Audio
Oct 14, 2025

In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez.

Non-traditional banking is the new norm for Gen Zers

Article
Sep 25, 2025

Fintech isn’t just a budgeting tool—it’s becoming a partner in Gen Z’s resilience, according to Plaid’s “The Fintech Effect” report. We knew that fintech use was on the rise and that Gen Zers even prefer these digital competitors to traditional banks. And these findings reinforce why financial institutions must either work with fintechs to deliver more complete suites of financial products, or prioritize developing them in-house. They also underscore the importance of viewing fintechs as potential partners, rather than competitors. This raises the question of whether charging fintechs fees for customer data access could backfire and drive fintechs—and customers—to competitors.

US Ad Spending by Industry 2025

US Ad Spending by Industry 2025

Report
Sep 24, 2025

The sources of ad spending growth are shifting as telecom and financial services surge, while retail and CPG slow but still dominate in scale. Every industry is leaning harder into digital, with social and display ads commanding more budget than ever.

Banks want social platforms to help combat P2P fraud

Article
Sep 19, 2025

Early Warning Services, the company behind Zelle and Paze, submitted a five-point plan to US financial regulators to combat fraud. While a multi-sector approach could be a good idea in theory, it may also deflect from each financial player’s responsibility to secure every transaction. If FIs want customers to trust that their money is safe with them, they can’t blame their partners for fraudulent transactions that customers use their mobile banking apps to make. But clearly, the traditional siloed approach to combating fraud isn’t working against sophisticated criminal rings that operate across multiple platforms.

Why ​It ​Will be ​Hard for FMN's to ​Play the ​Same ​Game as ​Other ​Commerce ​Media ​Folks | The Banking & Payments Show

Audio
Aug 12, 2025

In today’s episode, ​we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape.​ Join the discussion with host and Head of Business Development Rob Rubin, ​Principal Analyst Sarah Marzano, and Senior Analyst Max Willens.

To stay competitive, issuers should focus on portfolio diversity and data features

Article
May 30, 2025

They can stand out from the pack by increasing their offerings, providing data analytics, and forging key partnerships.

Economic headwinds boosts popularity of BNPL among consumers

Article
May 22, 2025

Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards’ incentives.

Affirm partners with World Market to boost home furnishings spend

Article
May 13, 2025

The partnership highlights the importance of individual merchant deals and larger platform tie-ups

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Klarna backtracks AI customer service plans

Klarna backtracks AI customer service plans

Article
May 08, 2025

Despite being a leader in AI use, the BNPL provider said leaning on AI for customer service lowered support quality

Global Payments’ Worldpay acquisition can accelerate revenue growth after weaker Q1

Article
May 06, 2025

But its megadeal with Worldpay and FIS will transform its business and expand its revenue opportunities

Mastercard embraces agentic AI for payments

Mastercard embraces agentic AI for payments

Article
Apr 29, 2025

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

PayPal’s Q1 brought profitability improvements, slowing volume as part of larger transition

PayPal’s Q1 brought profitability improvements, slowing volume as part of larger transition

Article
Apr 29, 2025

Economic uncertainty could derail its efforts to reinvigorate growth

Fiserv’s acquisition frenzy will help accelerate growth after mixed Q1

Fiserv’s acquisition frenzy will help accelerate growth after mixed Q1

Article
Apr 25, 2025

The company’s acquisition spree could help accelerate growth despite an uncertain economic climate

PayPal aims to grow PYUSD adoption with rewards, expanded Coinbase tie-up

Article
Apr 24, 2025

The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible

Trump’s crypto reserve helps solidify crypto’s future

Trump’s crypto reserve helps solidify crypto’s future

Article
Mar 07, 2025

The move helps cement crypto’s long-term future, but the industry still has hurdles to overcome before mainstreaming

How tariffs could slow down the credit card recovery

How tariffs could slow down the credit card recovery

Article
Mar 06, 2025

Higher prices could impede volume growth and raise credit card issuers’ delinquencies

Skipify integrates Discover’s tokenization tech to better meet merchant’s evolving expectations

Article
Mar 06, 2025

The increased security for merchants and customers can make Skipify a more attractive payments partner

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or