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Otto Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Otto
The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

Report
Jun 30, 2025

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

France, Germany, and the UK Retail Media Ad Spending Forecasts 2024

France, Germany, and the UK Retail Media Ad Spending Forecasts 2024

Report
Feb 13, 2024

The growth in retail media ad spending in these three countries will outpace all other formats for years to come. It’s thus gaining an important place at the ad budgeting table.

Amazon in Canada 2023

Amazon in Canada 2023

Report
Mar 27, 2023

Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Western Europe Ecommerce Forecast 2022

Western Europe Ecommerce Forecast 2022

Report
Jul 29, 2022

Total retail sales volume in Western Europe will surpass $4.7 trillion in 2022 and reach $5.096 trillion in 2025. While retail sales will rise 1.4% this year, ecommerce sales will jump an estimated 5.1%, as digital claims an ever-larger slice of total sales.

What Retail AI Looks Like in Western Europe

What Retail AI Looks Like in Western Europe

Article
Feb 07, 2020

AI has been a hot topic for a while, and attitudes about the technology vary throughout Western Europe. Still, companies are adopting AI to improve business results.

Germany Ecommerce 2019

Germany Ecommerce 2019

Report
Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.

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