Gen Z’s audio habits are rapidly shifting as streaming, social discovery, and multitasking reshape engagement. Music still dominates, but video podcasts and always-on listening are fragmenting attention and redefining how content is found and consumed.

Black consumers are reshaping streaming, social, and shopping habits. They overindex on key platforms, embrace ad-supported CTV, and blend digital discovery with in-store buying—pushing brands to balance cultural relevance with performance-driven media.​

To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.