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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Gen Z Digital Audio Habits 2026

Social Discovery, Spotify, and Multitasking Dominate

Report by Paola Flores-Marquez | May 13, 2026

authors

Paola Flores-Marquez

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Ethan Cramer-Flood

Suzy Davidkhanian: VP, Content

Penelope Lin: Director, Data Visualization

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Emma Noyes: Senior Graphic Designer, Data Visualization

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Heather Sprung: Director, Report Editing

Matt Torpey: Senior Data Visualization Editor

Emman Velasco: Data Visualization Editor

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