In 2026, personal lines insurers will face a market reshaped by changing demand, risk, and consumer expectations. Growth hinges on smarter digital engagement, genAI transformation, richer data, real-time risk insights, and emerging coverage areas.

This year’s standout merch campaigns show why branded products are having a moment, not as giveaways, but as attention engines. From pop culture sparks to sustainability and event-driven personalization, the examples demonstrate what makes merch work when digital noise is at its loudest.

To stand out against competitors, tech leaders must sharpen their agility to act quickly on emerging opportunities, zero in on key priorities, and carefully allocate budgets.

Today’s insurance heads of digital are under pressure to modernize and innovate with greater speed to achieve growth of their business. Some of their significant challenges include overcoming resistance to change and a difficult recruiting market.

A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.

The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.