Merchant Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Merchant
State of the Card Payment Ecosystem 2025

State of the Card Payment Ecosystem 2025

Report
May 19, 2025

The global payments industry will be a $2.3 trillion revenue opportunity in 2028. But shifting business models, new technologies, and alternative payment methods are changing how key card players compete for a share of this revenue.

Skipify integrates Discover’s tokenization tech to better meet merchant’s evolving expectations

Article
Mar 06, 2025

The increased security for merchants and customers can make Skipify a more attractive payments partner

US Cash-Back Credit Card Emerging Features Benchmark 2024

US Cash-Back Credit Card Emerging Features Benchmark 2024

Report
Oct 07, 2024

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Retail media, merchant teams must work together to maximize in-store marketing

Retail media, merchant teams must work together to maximize in-store marketing

Article
Jun 03, 2024

US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.

US Cash-Back Credit Card Emerging Features Benchmark 2023

US Cash-Back Credit Card Emerging Features Benchmark 2023

Report
Nov 03, 2023

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Why are payments facilitators worth watching?

Why are payments facilitators worth watching?

Article
Jul 01, 2021

The payfac model is a framework that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments.

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