The role of the B2B CMO has expanded significantly in the last few years. The position has been elevated, but it comes with a host of new challenges. To retain a seat at the table, B2B CMOs must add executive tasks to marketer responsibilities.

A common misconception by first-time virtual event organizers is that digital is easier to execute than in-person. But the reality is virtual is just a different beast.

While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Chris Jacob, director of product marketing at Salesforce. He shared the latest insights from the trailblazers that can help marketers transform their strategy and campaigns—and compete successfully in the new decade ahead.

The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive vice president at the VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Michael Brenner, CEO of Marketing Insider Group and close partner of Marketo, an Adobe company. He will share how the future of marketing is about activating the talent and expertise of your entire organization.

When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.

This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.

In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.

In this webinar, Nicole Perrin, eMarketer senior analyst, examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.

Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.